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Scenic Eclipse Polar Bears Greenland
About

AZURE LUXURY TRAVEL

Laurie Johnson, founder of Pura Vida Vacations, representing her dedication to crafting personalized river and ocean cruising

Hi! I’m Laurie Johnson

Founder of Azure Luxury Travel

In 2015, driven by a deep love for travel and a desire to design personalized journeys, I established Azure Luxury Travel. Specializing in luxury ocean and river cruises, as well as immersive land journeys, I cater to empty nesters, groups of friends, and busy professionals seeking cultural discovery and meaningful connections.

As an empty nester myself, I understand the importance of fostering connections with loved ones and friends. With personal travel experience across 19 countries—whether solo, with my children, or alongside my husband—I've witnessed how travel can inspire, connect, and transform. By taking the time to understand your unique travel preferences, I design bespoke itineraries that cater specifically to your style and needs.

Collaborating with a global network of premier travel partners, I blend river and ocean cruises with culturally rich land adventures to curate seamless, elevated journeys. My clients—retirees, empty nesters, and professionals seeking a break from the every day—share a desire for meaningful, well-crafted experiences. If you crave immersive adventures and stress-free luxury, I'm here to make it happen.

Let's create a journey that goes beyond the ordinary. Whether you're envisioning a custom European river cruise, a luxury ocean voyage, or a personalized travel itinerary, I'm here to bring your dream trip to life.

- Laurie

Global travel brands we partner with
Belmond logo, representing luxury hotel services
EZ Greece logo, representing authentic Greek escapes
Ritz Carlton logo, representing luxury brand
Abercrombie & Kent logo, symbolizing luxury travel and bespoke experiences
Four Seasons logo, representing luxury accommodations
Tauck logo, representing luxury guided tours and travel experiences

What my clients are saying

"Laurie is outstanding. Before booking our trip, she asked us specific questions and listened attentively to determine our criteria for a great vacation. Not only did our vacation meet all of our criteria, it also exceeded our expectations. As a vegan and a yoga enthusiast and a couple who love nature and quiet and peaceful settings, Laurie recommended and booked the perfect property for us. She also followed up with us once we arrived at the resort to make sure everything was as we anticipated. We were impressed with Laurie's knowledge, expertise, experience, and follow-up. She is booking another trip for us in October and we plan to book future trips with Laurie".

Karen B, Oakville, ON

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