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ELEVATING TRAVEL, ONE JOURNEY AT A TIME

I design luxury cruise experiences for empty nesters, friends’ groups, and busy professionals seeking cultural discovery and connections.

For those who seek more than just a destination, I blend luxury travel with immersive cultural experiences, crafting perfectly tailored voyages that foster meaningful connections.

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PREMIUM BRANDS

TAILOR-MADE  ITINERARIES

SEAMLESS PLANNING

Welcome to Azure Luxury Travel (formally Pura Vida Vacations)

You're in the right place if you're ...

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  • You're an active retiree who values the intricacies of a well-curated journey and emphasizes luxury and exploration.​

  • An empty nester who values exceptional experiences, expects the best, and seeks more than a cookie-cutter journey—because you've worked hard to enjoy life's finest offerings.​

  • You seek comfortable, culturally rich luxury river cruises and ocean cruises, with unmatched experiences both onboard and in port.​

  • An active traveler who has yet to experience the joys of river cruising.​​​​

  • Prefer, or are interested in the comfort and inclusivity of luxury small ships.​

  • You’re planning group travel and want expert support with seamless, stress-free coordination.​

  • Expect travel services that consistently exceed your expectations, providing an unforgettable experience.​

  • You value the attention to detail and personalized care that only a travel professional can provide.

Laurie Johnson

Scenic Eclipse - Grand Panorama Suite Lounge 2018
Danube river with Budapest parliament building in the background

Grab this freebie

DANUBE RIVER CRUISE MAGAZINE

Get inspired by my go-to guide for exploring the top destinations and unforgettable experiences along the Danube River—your ultimate source for planning a magical and luxurious European cruise!

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Click below to grab your free guide!​​

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Scenic Eclipse - Spa Suite Bedroom 2018
The Benefits Of Using A Travel Advisor

When you DIY anything in life, you take on risks. Sometimes it's a calculated risk because the consequences
(if anything goes wrong) are minimal.

 

Other things, the risk is too high - medical procedures, home renovations, educating your children, and even cutting your own hair.

 

Planning travel, especially out of the country, is something that should also be left to qualified and professional experts.

EFFORTLESS TRAVEL EXPERIENCES 

LUXURY TRAVEL FOR EMPTY NESTERS, RETIREES, AND BUSY PROFESSIONALS  

01

Why Luxury Travelers Should Ditch DIY Booking: A New Perspective on Planning

Explore the unexpected benefits of letting luxury travel professionals take the reins. From exclusive access to time-saving perks, find out why the DIY approach might be holding you back from your best vacation yet.

02

The Hidden Stresses of Vacation Planning: Navigating the Journey to Relaxation

Discover why vacation planning can be more challenging than it appears. From information overload to the pressures of FOMO, dive deep into the complexities of planning that perfect getaway and learn how to make it smoother.

03

Why Travel Insurance Slips Under the Radar: A Deep Dive into Common Oversights

Explore the reasons behind the frequent overlooking of travel insurance. Unearth the misconceptions, risks, and the crucial importance of this often-neglected safety net for travelers.

04

Does using a professional travel agent or advisor cost more than planning your own vacation?

Think booking with a travel agent is expensive? Dive into our comprehensive analysis revealing how travel agents offer not just cost-effectiveness, but unparalleled value and unique travel inclusions. Discover the true essence of curated travel experiences.

3 STEPS TO YOUR NEXT BEST VACATION

3 STEPS TO YOUR NEXT BEST JOURNEY

1

QUICK HELLO CHAT

Begin your journey by filling out our Trip Design Form. Once submitted, you’ll receive a link to schedule a personalized discovery call. During this call, we’ll explore your travel preferences, passions, and interests, discussing your ideal destinations, travel style, and trip goals. I’ll also answer any questions you may have and provide details about our services and design fee.

2

LET THE PLANNING BEGIN

Ready to move forward? If you feel we’re a great fit, the adventure starts here. Upon confirming the design fee, we'll craft a personalized itinerary tailored to your unique travel preferences and vacation dreams. You'll receive the proposed itinerary via a cutting-edge digital platform, making it easy to review every detail. Together, we'll make a few small tweaks to ensure it aligns perfectly with your vision.

3

BOOK & BON VOYAGE

After you approve your final quote, we'll manage all travel arrangements, providing your itinerary and documents via a user-friendly mobile app. As your departure approaches, relax knowing every detail is handled. Throughout your journey, you'll have 24/7 support from us and our in-destination partner(s). Upon your return, we'll reconnect to discuss your trip's highlights. Your only task? To pack!

WHERE TO NEXT?

These are just a few of the many destinations we send our clients to

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HAPPY CLIENTS

Serene view of Villa Peña's pool and lush grounds, a tranquil setting for a yoga retreat.

Enid S- Oakville, ON

A BIG thank you for all the planning you did for Denise and I in Portugal. We really enjoyed our time at the yoga retreat, as well as time spent in Porto, etc. Our boutique hotel in the heart of Porto was ideal; plenty to see and do, and it was so close to the train station.

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